ABOUT

Personal Ink (P.ink) is dedicated to empowering women to reclaim their bodies after mastectomies. Through education and connection with experienced tattoo artists who can help, P.ink is committed to ensuring that breast cancer never has to leave the last mark.
ABOUT

Personal Ink (P.ink) is dedicated to empowering women to reclaim their bodies after mastectomies. Through education and connection with experienced tattoo artists who can help, P.ink is committed to ensuring that breast cancer never has to leave the last mark.
P.INK DAYS

Every October tattoo studios across North America close their doors for a day to create a free curated healing experience for recipients who have had mastectomies and are seeking closure through coverage of their scars with beautiful artwork. All tattoos are donated by talented and trained tattoo artists who are experienced in tattooing over scar tissue successfully. 
P.INK DAYS

Every October tattoo studios across North America close their doors for a day to create a free curated healing experience for recipients who have had mastectomies and are seeking closure through coverage of their scars with beautiful artwork. All tattoos are donated by talented and trained tattoo artists who are experienced in tattooing over scar tissue successfully. 
THE COMMUNITY

Through the P.ink website and Pinterest, a unique platform has been created that features a curated collection of inspiring mastectomy tattoo ideas and connections to artists with mastectomy tattoo experience – bringing the breast cancer and tattoo communities together.

VIEW P.INK PINTEREST
THE COMMUNITY

Through the P.ink website and Pinterest, a unique platform has been created that features a curated collection of inspiring mastectomy tattoo ideas and connections to artists with mastectomy tattoo experience – bringing the breast cancer and tattoo communities together.

VIEW P.INK PINTEREST
THE INSPIRATION

Noel Franus, the Founder of the initiative asked David Clark to help create a Cause Brand and strategy for a very unique project he was about to undertake. Noel’s sister-in-law, Molly, was diagnosed with breast cancer, and as a survivor she only had two choices post-surgery – reconstruction or not.

Noel pointed out there’s a third option most don’t realize – what if you could cover the post-surgery scars with beautiful tattoos? If that could work, then the simple goal would be to figure out how best to connect breast cancer survivors with tattoo artists who could provide a form of healing no one else can.
THE INSPIRATION

Noel Franus, the Founder of the initiative asked David Clark to help create a Cause Brand and strategy for a very unique project he was about to undertake. Noel’s sister-in-law, Molly, was diagnosed with breast cancer, and as a survivor she only had two choices post-surgery – reconstruction or not.

Noel pointed out there’s a third option most don’t realize – what if you could cover the post-surgery scars with beautiful tattoos? If that could work, then the simple goal would be to figure out how best to connect breast cancer survivors with tattoo artists who could provide a form of healing no one else can.
THE CAUSE BRAND

Since the pink ribbon is an international symbol of breast cancer awareness, Clark realized he needed to incorporate it somehow, yet recognized he also had to touch on the personal and sensitive nature of each woman’s journey from breast cancer diagnosis to survivor. In response, Clark created the Cause Brand name Personal INK (P.ink).
THE CAUSE BRAND

Since the pink ribbon is an international symbol of breast cancer awareness, Clark realized he needed to incorporate it somehow, yet recognized he also had to touch on the personal and sensitive nature of each woman’s journey from breast cancer diagnosis to survivor. In response, Clark created the Cause Brand name Personal INK (P.ink).

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Copyright / David Clark Cause, Inc.