“The most basic thing is clean water. The most important thing is it’s user-friendly. Anybody could figure out how to put a packet in this water, stir it, filter it, let it sit. It’s really an astonishing thing to see how much stuff is in this water that this little packet extracted from the water just by stirring.”

– Bill Clinton on the P&G water purifying packets, in Rwanda

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“Water is something that a billion people still need. A billion people are still without clean, safe drinking water. That’s one of the reasons why P&G invented the purifying water packets, and then made that our central philanthropy and social sustainability project. Since we’ve begun this program, we’ve already donated or distributed 6 billion liters worth of clean, safe drinking water, which has saved 33,000 lives. We made a commitment in 2010 to save one life every hour by the year 2020, which is 2 billion liters of clean, safe drinking water that we need to distribute every year. That’s why we join great programs and causes like Flash Flood for Good.”
– Mark Pritchard, CMO, Proctor & Gamble

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“This is something we have right here, right now. It’s a bridge. Until we can solve much bigger problems, we have a very simple bridge. And that’s amazing to me. Let’s see how much we can do in seventy-two hours.”

– Alysia Reiner, Philanthropist & Actress

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“It’s an honor to work with President Clinton to ensure that children who need it most will receive clean water via the P&G Children’s Safe Drinking Water initiative.”

– David Clark, Flash Flood For Good creator, and CEO, David Clark Cause

The post Flash Flood For Good: Solving the Water Crisis appeared first on David Clark Cause.